At a glance

This is not a proposal — it is an execution plan. The Cover Letter (Doc 01) opens the conversation. This Charter defines who does what, by when, at which property.
5 named General Managers across Sonesta Select Richardson, Sonesta ES Suites Richardson, Sonesta Simply Suites Dallas, Sonesta Simply Suites Fort Worth, Sonesta Simply Suites Richardson.
Day 1 pilot: Sonesta Select Richardson. Day 30 results. Day 60 portfolio rollout decision. Day 90 full-portfolio Genesis layer operational.
Single point of contact at Genesis: Carter Hill, CEO, Day 7 Public Benefit Corporation. Direct line.
No procurement delay. Day 7 PBC is a direct contract — no RFP cycle, no brand approval, no PMS dependency.

Why this charter exists

The gap between "approved" and "operating"

A $5M-tier proposal normally dies in one of three places: (1) unclear ownership — no named operator per property; (2) vague milestones — no 30-day success signal; (3) no rollback plan — the contract assumes success. This Charter closes all three gaps.

Named ownership. Every property has a named GM committing to the Genesis pilot at that site.
30-day proof. Richardson flagship produces measurable lift by Day 30 — or we pause the portfolio rollout.
Clean rollback. Genesis is PMS-agnostic and contractually removable at the 90-day mark if the board pulls back. No switching cost, no brand-level debris.

The Operating Team

1. The Named Operators

Each property has a named General Manager signing the operating charter alongside Equinox executive leadership. The GM is the person the Genesis daily intelligence report lands with at 7:00 AM Central each morning.

Property	Brand	Keys	General Manager	Genesis Day 1
Sonesta Select Richardson 2191 N Greenville Ave, Richardson, TX 75082	Sonesta Select (Flagship)	~120	[NAME PENDING — Carter sync]	PILOT — Day 1
Sonesta ES Suites Richardson	Sonesta ES Suites	~110	[NAME PENDING — Carter sync]	Day 45 (Wave 2)
Sonesta Simply Suites Dallas	Sonesta Simply Suites	~100	[NAME PENDING — Carter sync]	Day 60 (Wave 3)
Sonesta Simply Suites Fort Worth	Sonesta Simply Suites	~105	[NAME PENDING — Carter sync]	Day 60 (Wave 3)
Sonesta Simply Suites Richardson	Sonesta Simply Suites	~100	[NAME PENDING — Carter sync]	Day 75 (Wave 4)

Why Richardson flagship first

Sonesta Select Richardson is the portfolio's highest-signal property: largest corporate demand catchment (Telecom Corridor), sharpest comp-set benchmark data (Element / Hampton / Hyatt Place in the same 3-mile radius), and cleanest FIFA / AT&T HQ exposure. If Genesis works here, it works portfolio-wide. If it does not produce lift here, we do not expand.

2. The Genesis Side

Role	Name	Responsibility
CEO, Day 7 PBC	Carter Hill	Single point of contact. Weekly call. Contract authority. No layers between Equinox and Genesis.
Intelligence Engineering	Genesis Platform Team	Data ingest from each property's PMS, intelligence layer construction, daily brief generation.
Revenue Integration	Assigned at pilot kick-off	Embedded support for the Richardson flagship's revenue manager during Days 1–30.

The Milestone Calendar

3. Day 1 — Pilot Kick-Off at Richardson Flagship

Day 1 · Morning

Contract execution & kickoff call

Charter signed. 30-minute standup with Richardson GM, Equinox leadership, Carter Hill. Success metrics defined for Day 30.

Outcome: Operating authority transferred. Richardson GM empowered to act on Genesis intelligence.

Day 1 · Afternoon

Data ingest begins

PMS read-only credentials exchanged. First 90 days of historical rate, occupancy, and booking data pulled. Comp-set baseline established.

Outcome: Genesis intelligence layer operational against Richardson data by end of Day 1.

4. Day 7 — First Signal

By Day 7, Genesis delivers its first daily brief to the Richardson GM at 7:00 AM Central. Brief includes: peak-night pricing recommendation, comp-set rate movement, corporate demand signal, incidental upsell opportunities.

So what for Day 7

If the brief is not actionable — if the GM cannot use it to make a decision that morning — Genesis has failed the Week 1 test. The remedy is not a longer runway; it is a Day 8 revision call with Carter Hill directly.

5. Day 30 — Richardson Results Review

30-day joint review with Equinox leadership, Richardson GM, Carter Hill. Deliverables:

Measured ADR lift on peak-night corporate segments.
Measured occupancy lift on shoulder nights (Sun / Thu).
Measured RevPAR delta vs the same 30-day window in 2025.
Comp-set relative performance — did Richardson outperform its competitive set during the pilot window?

The Day 30 decision gate

If Richardson has not produced a measurable RevPAR lift by Day 30, we do not expand. The Charter includes a clean exit: Equinox retains the Day 1–30 intelligence assets, no portfolio-wide commitment triggered, no switching cost. This is the kind of commitment a franchise-scale operator can actually sign.

6. Days 45 & 60 — Wave 2 & Wave 3

Contingent on Day 30 results:

Day 45: Sonesta ES Suites Richardson onboarding begins. Extended-stay intelligence module activates (different metrics: length-of-stay yield, corporate contract renewal cadence, 45L tax overlap).
Day 60: Sonesta Simply Suites Dallas and Fort Worth onboarding begins in parallel. Cross-property demand routing activates.

7. Day 75 — Wave 4 & FIFA Pre-Position

Sonesta Simply Suites Richardson onboarding. FIFA 2026 rate grid locked across all 5 properties. Inventory release strategy staged for February–April 2026 demand arrival.

8. Day 90 — Portfolio Operational Review

Full-portfolio Genesis layer operational. Quarterly review cadence established with Equinox executive team. Year 1 ROI tracking begins.

Implications for Equinox

90 days from signature to steady-state operation across 5 properties — no PMS migration, no brand approval cycle.
Exit ramp at Day 30. If Richardson does not produce lift, we stop. That commitment structure is rare at the $5M tier.
FIFA 2026 captured. Day 90 lands in February 2026 — right when Genesis's FIFA pre-position window opens.
Board narrative. At Day 90, Equinox has a story: "We installed a franchise-owner intelligence layer on our portfolio in a single quarter. Our brand parent is still at 16 PMS systems."

Appendix · Notes

Why the Cover Letter remained untouched

This Charter exists because the Cover Letter (Doc 01) is Carter-approved and lives at a different rhetorical register — it opens the conversation. The Charter closes the execution question. Both documents are necessary. Neither replaces the other.

Why GM names are pending

General Manager names are filled by Carter Hill in direct sync with Equinox leadership. The Charter stages the table; the names are a Carter-level decision not delegated to the intelligence platform.

Prepared by Genesis Intelligence for Equinox Hospitality · Confidence: HIGH (structure); GM names pending Carter sync

The Execution Charter