Richardson-Specific ROI Model

Your Numbers, Not Industry Averages

Built from your actual property data, your competitive set, and your market dynamics — 4 Sonesta DFW properties, ~537 keys.

Bottom Line

Steady-State Annual Value

Recurring value excluding the one-time FIFA 2026 event.

$2.9M

Conservative Annual

$5.3M

Moderate Annual

$9.9M

Aggressive Annual

$0.94

Per Room Night Cost

Metric	Conservative	Moderate	Aggressive
Annual Recurring Value	$2,925,000	$5,310,000	$9,888,000
Genesis Investment	$510,000	$650,000	$790,000
Net ROI	5.7x	8.2x	12.5x
Payback Period	3 months	2 months	1 month
Per Room Night Cost	$0.94	$1.21	$1.47

Revenue Drivers

Dynamic Pricing & Rate Intelligence

Your Richardson property is underpriced by $8–$15/night on peak Tuesday–Wednesday corporate nights.

Revenue Lever	Per Property/Year	Portfolio (4 Properties)
Peak-night ADR correction ($8–$15 uplift)	$100,000 – $187,000	$400,000 – $748,000
Day-of-week yield optimization	$25,000 – $50,000	$100,000 – $200,000
Length-of-stay optimization	$15,000 – $30,000	$60,000 – $120,000
OTA parity monitoring & direct booking lift	$20,000 – $40,000	$80,000 – $160,000
Revenue Subtotal	$160,000 – $307,000	$640,000 – $1,228,000

Once in a Generation

FIFA 2026 Revenue Opportunity

AT&T Stadium hosts 9 matches — the most of any venue. June 11 – July 19, 2026.

$4.2M

Conservative Incremental

$6.3M

Benchmark Incremental

$7.9M

Aggressive Incremental

Property Type	Normal ADR	FIFA ADR (Conservative)	FIFA ADR (Match Days)
Sonesta Select (Richardson)	$129	$219 avg	$299 – $499
Sonesta ES Suites	$119	$179 – $209	$229 – $349
Sonesta Simply Suites	$99	$149 – $179	$199 – $279
Sonesta Select (Airport)	$119	$189 – $219	$269 – $399

Context: Your Richardson property generates ~$2.9M–$3.5M in annual revenue. The FIFA window alone could match an entire year's revenue.

Cost Reduction

Labor & Energy Savings

Labor Savings: $200K–$400K/yr

Area	Portfolio Savings
Scheduling optimization	$100K – $200K
Guest communication automation	$60K – $120K
Housekeeping route optimization	$40K – $80K

Energy Savings: $185K–$460K/yr

Initiative	Annual Savings
In-room energy management	$120K – $300K
LED lighting retrofit	$25K – $60K
Smart HVAC controls	$40K – $100K

The Complete Picture

Year 1 Portfolio Summary

4 DFW Sonesta properties, ~537 keys. FIFA included in Year 1 only.

Category	Conservative	Moderate	Aggressive
Revenue optimization	$640,000	$940,000	$1,228,000
FIFA 2026 incremental	$4,200,000	$6,300,000	$7,900,000
Labor cost savings	$200,000	$300,000	$400,000
Energy savings	$185,000	$320,000	$460,000
Tax credits & incentives	$740,000	$2,080,000	$5,620,000
WiFi revenue recovery	$1,200,000	$1,750,000	$2,300,000
Total Portfolio Year 1	$7,165,000	$11,690,000	$17,908,000
Genesis Investment	$510,000	$650,000	$790,000
Portfolio ROI	14x	17.9x	22.5x

Risk Transparency

What Could Go Wrong

You are Cornell-trained. You will scrutinize these numbers. Good.

Risk	Impact	Mitigation
DFW market downturn	RevPAR uplift reduced to +1–2%	Outcome-based pricing — you don't pay if we don't deliver
FIFA demand lower than projected	Revenue opportunity reduced 30–50%	Conservative scenario already assumes below-benchmark ADR
New supply enters Richardson	Competitive pressure on ADR	No confirmed hotel groundbreakings in Richardson for 2025–2026
Technology implementation disruption	Short-term guest experience impact	90-day pilot at single property first — contained risk

If only the conservative scenario materializes with zero FIFA benefit and zero tax incentives claimed, the remaining steady-state value is still $2.2M/year — a 4.3x return on Genesis investment.

See What's Behind the Numbers

The Richardson market intelligence that powers these projections.

View Market Intelligence Tax Credits & Benefits